Digital Marketing

  • Credits: 60
  • Degree Type: A.A.S.
  • Campus: , Online

Program Description

This program prepares students to use appropriate techniques for marketing and promotion within social and digital media. Students are provided the essential skills for careers in sales, marketing, and management, including developing skills in management decision-making, interpersonal and communication skills, and problem solving. Emphasis is placed on developing skills unique to the unique approaches used within social media, mobile marketing, and analytics. Both theory and practical experience is combined throughout the program.


Employment

There are many employment opportunities for students seeking a career in the sales, marketing, and management field. Approximately, one out of every five people work in this fast-paced and dynamic field. Students may find diverse employment opportunities in retail, wholesale, production, or service related enterprises. Graduates in this program have careers that include sales representatives, managers, business owners, food brokers, buyers, merchandisers, and customer service representatives.

According to CAREERwise, the median hourly pay as a Marketing Manager in the state of Minnesota is $59.34 per hour. The employment outlook through 2024 is expected to grow approximately 7.0%, a high-growth career.


Program Course Listings

View semester order by campus: Distance Education

Required Courses

Course # Course Name Credit(s)
ACCT 1100 Prin of Bookkeeping 3
BUSN 2210 Prin of Management 3
BUSN 2218 Legal Environment Busn 3
CPTR 1500 Intro Web Concepts 3
MKTG 1108 Customer Relations Mgmt 3
MKTG 2116 Advertising 3
MKTG 2200 Prin of Marketing 3
MKTG 2201 Prin of Sales 3
MKTG 2300 Marketing Research 3
MKTG 2306 Small Business Mgmt 3
MKTG 2320 Marketing Management 3
MKTG 2410 Social Media Marketing 3
MKTG 2430 Digital Marketing I 3
MKTG 2450 Digital Marketing II 3
ENGL 1111 Composition I 3
SOCI 1101 Intro to Sociology 3
SPCH 1101 Intro to Public Speaking 3
  G5: History/Social Elec ( *See Elective Options Listed Below ) 3
  MN Transfer Curriculum Electives 3
  Area of Interest Electives ( *See Elective Course Options Listed Below ) 3
TOTAL CREDITS: 60
 

Area of Interest Elective Course Options

For this particular pathway, NCTC recommends a student explore further coursework in the Minnesota Transfer Curriculum areas listed below. Need help? Schedule an appointment with a Northland Academic Advisor for assistance in selecting courses.

Course # Course Name Credits
ACCT 1124 Spreadsheet Concepts 3
ADMS 1114 Desktop Pub/Pres Graph 3
ADMS 1116 Business Communications 3
MKTG 2120 Supervisory Leadership 3
MKTG 2205 Prin of Retailing 3
MKTG 2304 Applied Sales Techniques 3
MKTG 2900 Internship I 3
G5: History/Social Science Electives
ECON 2201 Microeconomics 3
ECON 2202 Macroeconomics 3

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