Digital Marketing

  • Credits: 21
  • Degree Type: Certificate
  • Campus: , Online

Program Description

This certificate provides students the basics for preparing and conducting marketing and promotion within social and digital media. Students are provided the essential skills unique to approaches used within social media, digital marketing, and analytics. Both theory and practical experience is combined throughout the program.


Employment

There are many employment opportunities for students seeking a career in the sales, marketing, and management field. Approximately, one out of every five people work in this fast-paced and dynamic field. Students may find diverse employment opportunities in retail, wholesale, production, or service related enterprises. Graduates in this program have careers that include sales representatives, managers, business owners, food brokers, buyers, merchandisers, and customer service representatives.

According to CAREERwise, the median hourly pay as a Marketing Manager in the state of Minnesota is $59.34 per hour. The employment outlook through 2024 is expected to grow approximately 7.0%, a high-growth career.


Program Course Listings

View semester order by campus: Distance Education

Required Courses

Course # Course Name Credit(s)
CPTR 1500 Intro Web Concepts 3
MKTG 2116 Advertising 3
MKTG 2200 Prin of Marketing 3
MKTG 2300 Marketing Research 3
MKTG 2410 Social Media Marketing 3
MKTG 2430 Digital Marketing I 3
MKTG 2450 Digital Marketing II 3
TOTAL CREDITS: 21
 

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