Marketing & Management

MKTG 2450 - Digital Marketing II

Credits: 3

Course Description:

This course is a comprehensive study of the digital marketing principles and concepts and their application to a changing business world. It will allow the student to apply the concepts and critically analyze the digital marketing message and communication.

Prerequisite(s):

MKTG2430

Lec/Lab/OJT:

3/0/0

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