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Brand Standards & Guidelines

Northland has introduced an updated, forward-looking visual identity system to enhance and streamline how the College presents itself to the world.

A successful visual identity program helps Northland develop strong name recognition by defining a look and feel for all college products, spaces, and materials so that audiences instantly identify with Northland.

Through a reliable brand identity program, Northland can project a strong, unified, and professional image to all audiences, even though communications are coming from many separate units across our campuses.

Following these brand standards officially identifies your department/program as part of Northland, increasing brand recognition with your audience and making it more likely your message will be received and remembered.

College Brand Standards

The following guidelines will help you successfully put the Northland master brand into practice. As an ever-evolving document, it is the single reference for all aspects of the College brand. The most updated version of the Brand Standards Manual is available on this website.

Last updated: 09/18/19

Pioneers Athletics Brand Standards

The following guidelines will help you implement the Pioneers athletics brand. As an ever-evolving document, it is the reference for all aspects of the Pioneers athletics brand. The most updated version of the Brand Standards Manual is available on this website.

Last updated: 06/30/19