Brand Identity Standards

A successful visual identity program helps Northland develop strong name recognition by defining a look and feel for all college products and materials that audiences instantly identify with Northland.

Through a reliable brand identity program, Northland can project a strong, unified and professional image to all audiences even though communications are coming from many separate units across our campuses. Following these brand standards officially identifies your department/program as part of Northland, increasing brand recognition with your audience and making it more likely your message will be received and remembered.

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College Brand Standards Manual

The following guidelines will help you successfully put the Northland brand into practice. As an ever-evolving document, it is the single reference for all aspects of the College brand. The most updated version of the Brand Manual is available on this website.

Athletics Brand Standards Manual

The following guidelines will help you successfully put the Pioneers athletics brand into practice. As an ever-evolving document, it is the single reference for all aspects of the Pioneers athletics brand. The most updated version of the Brand Manual is available on this website.

Product Design Guide

The following design guide will help you successfully put the Northland and Pioneers athletics brands into practice when producing items, materials and merchandise.