Trademarks and Licensing manages the proper use of Northland's (academic and athletic) name, logos and signature marks to protect the integrity of the College’s identity, brand and reputation.
Trademarks and Licensing protects the reputation and goodwill of Northland Community and Technical College through the control of the appearance of its name, marks, colors, brands, and all identifiable properties in the marketplace and elsewhere. The process promotes and advances Northland by keeping its name and indicia through the appropriate use of all College trademarks both on and off campus.
Trademarks and Licensing is a function of Northland's Department of Marketing Communications and Brand Management.
All Northland entities, including departments, programs, administrative areas, athletic teams, and organizations, have a responsibility and obligation in their use of Northland's name, logos, and trademarks including following Minnesota State Board Policy & Procedure 5.22.1 (Part 4, Subpart E. Unauthorized Representations or Trademark Use), Brand Standards Manuals, College Identity Policies & Procedures, and Purchasing Policy and Procedures.