Trademarks and Licensing

Trademarks and Licensing manages the proper use of Northland's (academic and athletic) name, logos and signature marks to protect the integrity of the College’s identity, brand and reputation.

Registered Trademarks

The logos and word marks representing Northland Community and Technical College (academic and athletic) are registered content of the College and are subject to College policies, style guides and procedures outlined on this site.

By using any of these logos, designs or marks, you are agreeing to do so in accordance with Northland Policies & Procedures and Minnesota State Board Policy & Procedure 5.22.1 (Part 4, Subpart E. Unauthorized Representations or Trademark Use).

How are Northland Trademarks Protected?

All Northland (academic and athletic) names, initials, logos, symbols, indicia, insignia, trade names, service marks, and trademarks (collectively “Trademarks”), are trademarks protected by federal and state law either by federal/state trademark registrations or through common law use.

A design that could create confusion due to the similarity to Northland's trademarks may be an infringement on College's trademark rights. The College has delegated the responsibility for maintaining, managing, licensing and protecting the College trademarks to the Department of Marketing Communications and Brand Management.

Graphic Trademarks

The following logos are protected marks of Northland Community and Technical College and require approval for use on promotional items, products and merchandise:

  • (Northland N monogram logo)™
  • (Northland wordmark logos)™
  • (Pioneers P monogram spirit logo)™
  • (Pioneers Astronaut mascot spirit logo)™
  • (Pioneers crest spirit logo)™

Wording Trademarks

The following descriptors are protected wording of Northland Community and Technical College and require approval for use on promotional items, products and merchandise:

  • Northland Community and Technical College™
  • Northland Pioneers™
  • Northland™
  • We Are Go™

All other names, including “NORTHLAND” and “PIONEERS”, symbols, initials, colors, images, graphic designs or other indicia that refer to the College are protected by United State federal and state law or through common law use. College trademarks are updated continually.

Reporting Unauthorized Use

If you encounter any unauthorized uses of the College’s name and marks, please contact Northland Marketing Communications & Brand Management at

Signs of unlicensed merchandise can include:

  • The product appears to be very poor quality.
  • Northland images and logos are distorted or manipulated, sometimes in a distasteful manner.
  • The product doesn’t follow College Brand Standards.
  • The product discriminates or implies discrimination against any persons or groups.
  • The product suggests or implies Northland’s endorsement of other organizations, companies, products, services, political parties or views, or religious organizations or beliefs.

Brand Identity Standards

Northland has introduced a revolutionary visual identity system to enhance and streamline how it presents itself to the world.

Learn More →