Trademarks and Licensing

Trademarks and Licensing manages the proper use of Northland's (academic and athletic) name, logos and signature marks to protect the integrity of the College’s identity, brand and reputation.

Licensing Program

In an effort to ensure the consistency of Northland logos and wordmarks across a wide variety of product, Northland has instituted a program for licensing use of College trademarks.

The Department of Marketing Communications and Brand Management administers the College's program for licensing use of the Northland (academic and athletic) trademarks, trade names, symbols, and indicia. In connection with this activity, the Department processes licensing applications, agreements, maintains appropriate quality controls, and monitors compliance with trademark licenses.

What does that mean for Northland?

Any product that features the Northland name or logos, including athletic logos, needs to be ordered through a licensed vendor.

Further information about the use of the College's trademarks or licensing may be obtained by contacting: Marketing Communications and Brand Management at (218) 793-2436; or email

Brand Identity Standards

Northland has introduced a revolutionary visual identity system to enhance and streamline how it presents itself to the world.

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